Our Purpose

At Dental Choice, our name embodies our core purpose: to provide patients with control and choice in their dental care. Since our humble beginnings in 1990 at Kingsway Garden Mall in Edmonton, Alberta, we’ve grown into a beacon of dental excellence and compassion across the province.

Starting with just one location driven by a vision to redefine the dental experience, we now proudly operate over 20 clinics, each offering personalized and flexible Oral Care Plans that are transparent and tailored to individual needs—no unnecessary treatments, just ethical care that truly puts patients first.

Our Commitment

Our commitment at Dental Choice is to pioneer a new era of dental care—a new normal where dentists, team members, and patients are not just participants but partners in care. We’re dedicated to breaking down barriers to access, ensuring that everyone, irrespective of their background, feels understood, valued, and cared for. Our goal is to be Canada’s most loved dental brand, known for our Helpfulness360 approach and the exceptional experiences we deliver.

Our Dream

Our dream extends beyond the dental chair. It’s important for us to forge lasting connections, creating communities where individuals are supported, informed, and uplifted. Through continuous growth and learning, we are setting new standards of awareness and excellence in the dental field. We want to be remembered as a brand that resonates deeply with Canadians, one that they are proud to be associated with. A brand that doesn’t just provide services but enhances lives through dedicated care and a profound commitment to making life better.

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Dr. Hans Herchen

Dentist owned & dentist led

Founder and CEO, Dr. Hans Herchen graduated from the University of Alberta School of Dentistry in 1989 and opened his first clinic in 1990. Recognizing how many dentists were burdened with the endless business details of running a clinic, he decided to find a way to build his group practice operations into a model that could be easily understood and replicated for success. This transformed his business from consumer dental offices into a scalable business to business model. Since opening the first clinic, Dr. Herchen and his team have grown Dental Choice to over 20 locations and have built one of the most successful practices in Western Canada.

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Our Dentists

Our dentists make the difference

Finding the right dentist makes all the difference. You deserve a professional who listens to your unique needs, respects your time and makes the experience of visiting the dentist as simple as possible. Introducing the team of General Dentists at Dental Choice.


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Join the team at Dental Choice

Build your career at one of Alberta’s largest and fastest growing names in dentistry. Dental Choice offers a proven process for success and a supportive company culture that embraces growth and celebrates collective wins. Whether you’re a dental or administrative professional, we are always looking for exceptional talent committed to providing quality care to our patients.

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